If you’ve lived in Japan for a while you’ll probably be familiar with the ridiculous array of cherry blossom-themed products that start blooming (gettit?) across store shelves as soon as Valentine’s Day is done.
Well now we don’t have to wait for our sakura fix because kween of cosmetics Kim Kardashian West just announced her new KKW Beauty line, dubbed the “Cherry Blossom Collection” which launches today.
Sharing the news on Instagram of the new collection earlier this week, Kim released a series of sakura-filled selfies which put our own drunken hanami shots to shame (though if you do want to see some gorgeous cherry blossom pictures, check out the entries to our My Tokyo, My Sakura contest).
Featuring a largely, you guessed it, pink palette, the collection includes 10 shades of eyeshadow, eight lipsticks, three liners and three blushes — the first time Kim has released a blush since she started her cosmetics line in June 2017.
© Photo by KKW Beauty
The Kardashian clan (plus entourage) was in Japan on a family vacay for cherry blossom season this year, traveling to Tokyo and Kyoto while filming their reality show Keeping Up with the Kardashians. Kim arrived in truly extra fashion with bright pink dyed hair, based on a character from the anime “Darling in the Franxx”.
She captioned a photo of Zero Two, the mysterious heroine of the 2018 sci-fi series known as DarliFra here in Japan, “My hair inspo”.
Though she hasn’t mentioned the trip as the direct inspiration for her new collection, there’s no place that does cherry blossoms quite like Japan. Here’s hoping she comes up with a line of makeup that doesn’t melt on your face during its sweaty summers soon.
You can get your hands on KKW Beauty cosmetics from within Japan here. If you do manage to get your hands on the coveted new line, tag us @savvytokyo with what you think!
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